Link blogging

Is Social Media Rampantly Monetizable? - Seeking Alpha
We were going to address four questions, my thoughts and answers below, but first, a grid I devised outlining what marketers look for in audiences and content.
(tags: advertising social media)

Publicis Forms ‘Open Source’ Ad Network; Partners With AOL, Google, Yahoo, Microsoft | paidContent.org
Paris-based ad holding company Publicis Groupe has formed an ad network relying on all four of the major ad serving systems run by Microsoft (NSDQ: MSFT), Google/DoubleClick, Yahoo (NSDQ: YHOO) and AOL’s Platform-A (NYSE: TWX).
(tags: advertising google yahoo aol microsoft)

Google to Unveil New Ad-Planning Tool - Bits - Technology - New York Times Blog
Google is expected to unveil a new ad-planning tool for agencies and marketers at an industry conference on Tuesday.
(tags: google advertising)

Leadership’s Online Labs
Tens of millions of people are honing their leadership skills in multiplayer online games. The tools and techniques they’re using will change how leaders function tomorrow—and could make them more effective today.
(tags: business)

AdWeek: VideoEgg Tries ‘Cost per Engagement’ | Videoegg
Online ad network VideoEgg is rolling out a new video format for brand advertisers that will charge them only when a user interacts with their ads. Called AdFrames, the units appear like standard display ads with a few seconds of preview video.
(tags: cpe video advertising)

Jim Benedetto, “Technical Overview: MySpace Developer Platform (MDP)”
Jim Benedetto will present an overview of the MySpace Developer Platform (aka MDP), how it fits in with Google’s new OpenSocial environment, and discuss new opportunities for both businesses and developers to build their apps and widgets on MySpace. Fro
(tags: social media saap)

Henri Bergius: Weblog: Scrum in management of a small software consultancy
Over the years we at Nemein have been experimenting with various ways of keeping our operations managed. Now with some personnel changes including Joe’s departure it was a good time to change the way we work again.
(tags: project management)

OMMA Behavioral
Once a dark art practiced by [...]

Mobile ads ‘ten times more effective’
Mobile advertising is almost ten times more effective on young consumers than other forms of advertising, according to research released by mobile ad firm JumpTap.
(tags: advertising mobile)

Social Media Is Opening Up | Web Ad.vantage
By open, I mean a couple of things: Open as in open source, where the platforms and technologies used to power Facebook and MySpace are unlocked to developers so that widgets and third-party applications can be developed to enhance the sites, but also op
(tags: social media)

SiliconRepublic.com: Internet [...]

The Project Management Paradox: Achieving More By Doing Less - Health - redOrbit
Many managers indicate that their organizations are very good at starting projects, but not so good at finishing them. According to this author, the reason most often cited is that marching orders change when other priorities are recognized.
(tags: project management)