Link blogging

Banner Blindness: Old and New Findings (Jakob Nielsen’s Alertbox)
The most prominent result from the new eyetracking studies is not actually new. We simply confirmed for the umpteenth time that banner blindness is real.
(tags: advertising)

What is advertising terminology on the Internet? - a definition from Whatis.com - see also: CPM, clickthrough, Internet advertising terms, Web marketing and advertising terms
Ad: For Web advertising, an ad is almost always a banner, a graphic image or set of animated images (in a file called an animated GIF) of a designated pixel [...]

PR-GB.com… News from origin - Social Capitalism - the Monetization of the Social Network
In the world of online media marketing, 2007 will be remembered as a quantum evolution in “behavioral targeting” technology.
(tags: advertising)

Conversational Marketing Summit - Federated Media Publishing
The first Conversational Marketing Summit took place on Sept 11 and 12 in San Francisco. Videos of the main program are available to view or download by clicking the link next to the agenda item.
(tags: advertising)

Nielsen - Press Release: Word-of-Mouth the Most Powerful Selling Tool: Nielsen Global Survey
New York, [...]